SCIC Italia opened the doors of its showroom to the international press. An immersive journey into the SCIC world: its history, values, and ongoing evolution in the name of excellence.
As part of the International Press Tour organized by Ghènos Communication, twelve leading international media outlets (à vivre, Marie Claire Maison, ELLE Décoration, Intramuros, Résidences Décoration, House & Garden, The World of Interiors, Livingetc, Disegno Journal, Diseno Interior, On Diseno, and ROOM) visited the showroom on Via Durini 19. An opportunity to revisit the key milestones of the brand’s journey and look ahead to the future a transformation that goes beyond style.
At the heart of the visit were SCIC’s most iconic kitchen models, such as Rossena and Canossa Outdoor, clear expressions of the brand’s ability to blend design, innovation, and functionality. But SCIC’s vision of the home is constantly expanding, embracing a new approach to contemporary living that extends beyond the kitchen. This vision gave rise to the Night Collection SCIC’s proposal for the bedroom, defined by the same elegance and attention to detail that have always characterized the brand.
An invitation to discover a home conceived as a complete design experience, where every space reflects a singular and cohesive sense of style. A valuable occasion to share the deeper identity of SCIC Italia: a brand that, rooted in its heritage, continues to evolve interpreting the new dynamics of living with originality, consistency, and timeless elegance.
