TAYLOR MADE KITCHEN AEG – AD for SCIChttps://www.scic.it/wp-content/uploads/2019/10/191009_EventoAEG_Ant1440x810_2.png864486SCIC ItaliaSCIC Italiahttps://www.scic.it/wp-content/uploads/2019/10/191009_EventoAEG_Ant1440x810_2.png
The SCIC Flagship Store in Via Durini 19 (Milan) was the setting for “La Cucina su Misura” event, organized by AEG and AD Italia.
During the evening, Manuela Soffientini, Electrolux General Manager Cluster Italy, Ettore Mocchetti, director of AD and Lorenzo Marconi CEO of SCIC, participated in an interesting debate on how the kitchen environment is being modified and perfected
The kitchen has seen its operational and practical character evolve, becoming a flexible and sophisticated space where attention to design and technology have changed the relationship with spaces.
SCIC kitchens with their elegant and refined aesthetics, welcome only the best technology to offer unique solutions in the name of current and functionality. To guarantee this, SCIC has chosen partners such as AEG, the German brand, which for 130 years has been offering unique solutions, able to withstand over time, not only as a duration, but providing a cutting-edge service that is simple and accessible to anyone.
Intuitive and equipped with technologies that anticipate the needs and demands of the user, AEG appliances never replace the person but accompany them on their culinary journey and enhance their talents without ever overruling them.
The debate has therefore highlighted the importance of technology and its equipment within the kitchen, all of which is combined with the functionality and aesthetics of the furnishings. This is the direction that SCIC and AEG have taken and want to pursue together